ValeriaVH

Privacy Policy

Data Controller

ValeriaVH S.r.l., with registered office in Italy, is the data controller responsible for the processing of your personal data in accordance with Regulation (EU) 2016/679 (GDPR).

Data Collected

We may collect the following categories of personal data:

  • Identification data (name, surname, company name)
  • Contact data (email address, telephone number, postal address)
  • Transaction data (order history, payment information)
  • Navigation and interaction data, collected through Google Analytics only after consent (approximate location, device and browser type, pages visited and website interactions)

Purpose of Processing

Your personal data is processed for the following purposes:

  • Fulfilment of contractual obligations and order management
  • Administrative and accounting management
  • Compliance with legal obligations
  • Marketing communications (with your explicit consent)
  • Website improvement and analytics, where you have consented

Legal Basis

The legal basis for processing your data includes performance of a contract, compliance with legal obligations and your consent. Optional Google Analytics processing is based on consent and does not begin unless you accept analytics cookies.

Data Retention

Personal data will be retained for the duration necessary to fulfil the purposes outlined above, and in any case no longer than required by applicable law. Transaction data is retained for 10 years in accordance with Italian fiscal regulations. Google Analytics user-level and event-level data is configured to be retained for 14 months.

Google Analytics

When you accept analytics cookies, Google Analytics 4 records page views and selected ecommerce or wholesale interactions. These include product views, shopping bag actions, checkout starts, purchases and successful wholesale enquiries. We do not include form contents or direct identifiers such as your name, email address, telephone number or postal address in analytics events.

Google Signals, advertising storage and advertising personalisation are disabled. Checkout query parameters are removed from the page location sent to analytics. You can withdraw consent at any time through “Cookie Settings” in the footer.

Your Rights

Under the GDPR, you have the right to:

  • Access your personal data
  • Request rectification or erasure
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time
  • Lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali)

Contact

For any enquiries regarding the processing of your personal data, please write to: privacy@valeriavh.com